This position designs and implements the annual marketing plan to build CSMLS awareness on a national level with internal and external stakeholders through various marketing programs.
Accountabilities
- Designs and implements an annual marketing plan for all CSMLS teams.
- Assists with the research and implementation of a new brand.
- Builds CSMLS awareness nationally with internal such as members and external such as government, public stakeholders through the development and implementation of marketing programs.
- Conducts focus groups to generate primary research data and to evaluate marketing program effectiveness.
- Creates membership campaigns, new members and loyalty programs, renewals.
- Manages the 75th Anniversary process from inception through to completion (to be held 2012).
- Develops a strategy for the recruitment and retention of Volunteer opportunities within CSMLS.
Skills
- Superior interpersonal and communication skills are pivotal to establishing and maintaining harmonious working relationships.
- Strong organization skills and the ability to prioritize are essential to aid working to tight deadlines and multi-tasking.
- Experience in managing large event planning.
- Demonstrated experience creating and implementing marketing strategies.
- Can work independently with ease or be a contributing member of a team.
- Highly motivated individual with collaborative approach to work and proven problem solving skill especially when under pressure.
Requirements
- A college diploma or university degree and 3 to 5 years of experience or equivalent combination of education and experience.
- Proficient in computer, standard corporate software applications and applicable systems skills as required.
- Experience in the not for profit sector and bilingualism is an asset.
This full time office position is located in Hamilton and reports into the Director Marketing, Communications & Membership. This is a general overview of the position and duties may be altered at the discretion of management in compliance with CSMLS policies and procedures.
If interested in this position, forward your resume and cover letter to hr@csmls.org by Wednesday, June 16th 2010. Please ensure the title of the position(s) is included in the subject line of your email.